How to Promote Your Customer Loyalty Program

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No matter how cool your customer loyalty program is, if no one knows about it, then consider that it simply does not exist. In fact, it is the same product as everything else that your company produces, and it must be promoted in every possible way - through mailings, social networks, a website, offline ads, etc. There should be several advertising channels.

How to Promote Your Customer Loyalty Program

Some promotion methods are very interior designers email list important and will be discussed in detail, although these tips also apply to your existing options.

E-mail

An e-mail newsletter can reach the entire subscriber base. For greater effect, you should start with the active segment, which includes customers who are loyal to the brand.

Social media

Social networks are always new contacts. These platforms are designed in such a way that information spreads very quickly and covers wide layers of users. It is only necessary to describe the terms of the loyalty program in accessible language and emphasize its advantages for new participants.

Just don't forget that each social network has its own audience, to which the presentation of the material should be adapted. Different people use VKontakte and Odnoklassniki.

Website

You can also attract buyers using a website. If a visitor stays on the page longer than N minutes, show him a push notification about the benefits of customer loyalty and the loyalty program of travel agencies, if tourism development is your main area of ​​activity.

Place a noticeable banner in the slider or provide a link to a separate page dedicated to this topic. The company "Your Home", for example, made a whole site with the terms of its program.


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6 Methods to Evaluate the Results of a Company's Loyalty Program
It is almost impossible to understand how a newly created loyalty program will work before its implementation. It will be a groping exercise, expectations will not match reality, and business processes will not yield high indicators.

Launch of the pilot program
You can find out the effectiveness of the loyalty system results before a full launch by debugging it with a pilot project. In a small volume, it is easier to test the basic ideas underlying the software product and evaluate its impact on customer behavior.

Launch of the pilot program

The easiest way to launch a pilot project is for a company specializing in retail trade and having a geographically dispersed network of branches. Stores in one region will become a virtually isolated control group on the basis of which the scheme will be debugged.

The company's management will assess the possibilities, identify weak points, optimize the operating principle and only then will it extend the loyalty system to the entire network. It is also necessary to keep in mind the fact that consumer behavior of people in different regions will most likely differ.