Books on Web Analytics: TOP Best Books of 2020

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The article explains:

What is web analytics and why is it needed in business
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How to Choose the Right Books on Web Analytics
Best Books on Web Analytics for 2020
Web Analytics Books for Beginners
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Analytics is a field of nigeria email list knowledge that examines the weak points of a business. Specialists who deal with such issues must have a systemic mindset. Therefore, the demand for literature in this field is growing every year. But it is becoming increasingly difficult to find good books on web analytics that would be useful for both professionals and aspiring entrepreneurs. In this article, we will consider the best publications on this topic.

What is web analytics and why does a business need it?
Web analytics of an online resource involves studying various metrics, such as the number of visits and visitors, in order to optimize existing advertising campaigns and the operation of the Internet site as a whole.

With this data, you can understand who your target audience is and how they behave on the site. This information helps to properly promote the site, improve the content and optimize the USP.

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In addition, you can analyze traffic in detail, for example, identify which channels and sources visitors came from. This allows you to determine the optimal budget for advertising campaigns and understand which sites bring the greatest profit.

Defining the target audience

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The use of web analytics in each specific project has its own characteristics. With its help, you can determine the return on any marketing channel, for example, paid traffic. Based on the statistics obtained, the most promising development strategy is selected. You can also analyze all segments of your target audience and find the best promotion method for each of them.