What is the purpose of the Data Protection Act and who does it affect?

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Article 1 of the aforementioned law explains:



“The purpose of this Organic Law is to guarantee and protect, with regard to the processing of personal data, the public freedoms and fundamental rights of natural persons, and especially their personal and family honour and privacy.”

In short, the intention of this law is to ensure that companies, businesses, self-employed workers, among others, properly handle people's data in order to guarantee their fundamental rights marketing list of plumbers and prevent data from being used improperly to the point of causing damage and harm.

Surely after this you ask yourself: How does this affect me or my business?

As an e-commerce owner or any other type of online business working to get more potential customers, you work under different methods with the intention of capturing more prospects.

For example, through marketing automation, forms are created so that users can go through a conversion process, whether it is to become a subscriber, sign up for a webinar, or want to download the latest guide on email marketing, etc.

For each conversion stage to be successful, it is necessary to ask for some personal data, such as email, in order to win them over later with newsletters or any other method that the business considers effective.

Now, if you own an online store, you almost certainly have to manipulate customer credit card data, ID, address, phone number, etc.

What this means is that you should be concerned about how you handle this data, as well as registering with the Spanish Data Protection Agency . If you don't, you are already breaking the law and could be about to receive some sanctions.

For now, it is important for you to know that there is an entity in charge of regulating this and that, as a business owner, you must be concerned about staying within the law.

But beware of misinterpretations, because this law only protects citizens of the European Union and does not apply to those in Latin America.

So if you have a business in LATAM, but you have part of your audience in Europe, you can be caught by the law. If not, you can rest easy.