How does paying for links work?

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Paying for links involves purchasing backlinks from other sites in order to improve one’s ranking in the search engine results pages (SERPs).

You can reach out to a company that offers this service. Or, you can ask other website owners if they’ll feature a link to your page on their site in exchange for a fee.

There’s a pretty wide spectrum when it comes to the quality of paid links. These links are low-quality, high-quality, or fall somewhere in the middle.

High-quality links tend to come from sites with a higher domain authority (DA), around 50+ (on a scale of 1 to 100).

Example of a high quality link with DR 91.
Screenshot provided by the author

The higher the quality of the link, the higher the impact it australia mobile numbers list might have on your SEO. Examples of reputable sites include:

Academic and research institutions
Government websites
News organizations
Industry publications and trade journals
Blogs by subject matter experts
On the other hand, lower quality links might come from link farms or scam sites.

According to Forbes, the top-ranked search results contain 3.8 times more backlinks than results with lower rankings. Also, remember that getting high-quality backlinks from highly authoritative sites comes with a high price tag. In 2022, high-quality backlinks were around $361.44.

Here’s an example of a link farm (three sites using the same template and a cheap top-level domain).