In the garages of Yekaterinburg, enthusiastic entrepreneurs have created a business producing gift sets for men with sales of 130 million rubles in 2022.
On the site you can choose a ready-made gift set for a man, and there is also a set designer. A very attractive service.
You can choose the packaging according to your own taste, fill it with the gifts you like and place your order right away.
gift set for a man on his birthday
There is no need to collect individual products from marketplaces and pack them in a gift box - everything is done quickly and easily here.
On the one hand, you can’t please everyone, but on the other hand, there are clients and the business is growing and developing despite the changes.
There are about 100 sets in the assortment. After all, this is not a marketplace, but a gift shop for men.
The company has an MVP product in the future that will part time data suit both boys and girls. It is also planned to develop a corporate direction.
“ Having become skilled in marketing, ” entrepreneurs continue to develop their business: they expand their product range, reduce their costs, and enter new regions.
Overall, the company's significant marketing efforts are visible, and the management has an understanding of what is needed from Internet marketing. For example, in addition to the website and contextual advertising, social networks are being developed, bloggers are being attracted, couponers, content sites, affiliate programs, etc. are being used.
On the other hand, along with the understanding of WHAT is needed, one can see a lack of knowledge of HOW to do this WHAT correctly.
gift set for a man
But MVP (Minimum Viable Product) works! This means that we have a ready, working product with a minimum set of functions required by the consumer! We can leave it as is. But we are still far from competitors and significant marketing shortcomings are already visible, slowing down the business. Gradually, unsystematic spending on advertising, bloggers, mistakes in Internet marketing will force us to reduce “empty” expenses and we will have to go back to the garage. Usually they say later: “ We tried your Internet marketing - complete nonsense, just a waste of money .” Therefore, MVP needs to be finalized until it is ready.
Express audit of the site manbox.ru
The purpose of the audit is to identify the main problems of Internet marketing and propose the main directions of its strategy.
Subject: gifts for men.
The audit was conducted in the "express" format without access to statistics. Since the site is small, only the main critical problems and shortcomings were considered.
Search engine - Yandex.
Region - Moscow.
Note: A summary list of recommendations is provided at the end of the audit.