What’s Best For Your Organisation?

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Generally, this can only confuse, and potentially force organisations into choosing a cycle that will meet just one priority when it comes to membership – growth or retention. However, the report goes on to point out that new additions are often the lowest group to renew. According to Tony Rossell of MGI:

“There’s also an important relationship between new-member acquisition and renewal rates … New members are always the lowest renewing category, so the higher your new-member input is, generally speaking, the lower your renewal rate is.”

This seems to indicate that by choosing an indonesia rcs data anniversary renewal cycle you will experience a certain amount of volatility in numbers. Whilst larger organisations may be better placed to cope with this, fluctuating numbers may be harder for smaller organisations to manage.

Ultimately, the choice of renewal cycle will come down to a balance between what is best for your organisation and what is best for people joining. An anniversary cycle may well be peoples’ preferred option. But for many organisations, especially smaller ones, managing this is just too daunting a task. However, advances in subscription management software potentially changes this.

Membership software makes it far easier to implement a renewal cycle which works for both organisation and people joining.

LoveAdmin allows you to easily set your preferred renewal cycle and automate renewal notifications when payments are due. People can quickly pay their fees online and options can be set to collect monthly, quarterly, bi-annually or annually. Direct debits also provide peace of mind for organisations concerned about collecting regular payments.

So, if you are now wondering whether you should be changing your renewal cycle, Tony Rossell offers this advice:

“From a consumer perspective, a consumer’s expectation for best practice would be ‘I could join whenever I want to join, and I’ll pay for one year and get renewed a year later.’ And anniversary allows for year-round marketing and takes prorating of dues off the table. So, in general, my recommendation would be if you can operationally manage it with your staff and technology, it’s the right way to go.