Disadvantages of dynamic call tracking in Bitrix 24

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Disadvantages of dynamic call tracking in Bitrix 24

Lack of information in end-to-end analytics

ROI for Yandex.Direct is certainly useful information. But what if the ROI is negative? How can you figure out what the matter is?

Bitrix does not have deep analysis tools, but only this level of detail allows not only to calculate ROI, but also to understand why it is low. And even such analytical data is only the beginning.

Dynamic call tracking is not fully functional

This mechanism is the same for portugal email list any service. Everything depends solely on the number of visitors to the site and the room price. In short, full-fledged dynamic call tracking and high-quality end-to-end analytics are possible only if a number of conditions are met, namely:

Each user must receive their own unique number.

A telephone number on a website cannot be linked to one advertising source due to multi-channel nature.

Allocating phone numbers to an advertising channel, say Google Ads, is initially incorrect if you are going to build end-to-end analytics across all channels, and not just count calls from Google Ads.

You just need to purchase the required number of phone numbers and display them for any type of traffic without any conditions.

To calculate the number of phone numbers, the formula is: number of visits per day / 100.

That is, for 500 visits per day you only need 5-6 numbers at a cost of 1000–1200 rubles + 500 rubles per minute.

If the value is smaller, the statistics will be inaccurate. If it is larger, there will be extra numbers that will not be used.

Thus, from the analytical point of view, the USP is not entirely correct.

Considering what the call tracking mechanism should be, we can assume that Bitrix failed to create a full-fledged call tracking, and therefore did everything it could - turned shortcomings into innovation.

But all tricks are powerless against physical indicators. One number is needed for 100 daily visits. Otherwise, it will not be possible to assign a unique number to each user and, as a result, call tracking will not receive accurate statistical data.

As for the need to do numerous calculations, this is also more of a disadvantage than an advantage to be proud of.

Call tracking works according to a simple scheme and does not require a lot of calculations - of course, provided that a normal architecture is created.

All the disadvantages of call tracking are related to the human factor. Therefore, the price of numbers and any unique algorithms with complex calculations will not help much. The maximum is small tricks that will allow you to save a few numbers, but nothing more.

And finally, the most significant drawback.

Analytics based on non-systemic UTM tags is a direct path to useless analytics that requires large financial investments and efforts.

If we look at call tracking in general, it seems that the developers simply couldn’t implement it as it should have been, and therefore the situation had to be saved by multi-bindings and “modern replacements”.

However, a technically unprepared client will not notice the shortcomings and, of course, will believe the bright presentation.