Stories are 22 times more memorable than facts and figures!

[tanjimajha14]

Storytelling has three effects: it makes it easier to gain empathy, makes it easier for the listener to remember, and moves emotions and leads to action.

It is easier to gain empathy from your listeners by telling a story that is related to their background and way of thinking.

For example, every company jiangsu cell phone number list wants to succeed, solve problems, and achieve results. By talking about success stories of companies using your own SaaS, you can gain empathy.

Stories are also a way to move emotions and lead to action. By conveying the background, impact, and importance of what you want to communicate, you can stimulate customers' desire to buy .

If you talk about how your company has grown and solved problems thanks to the SaaS you provide, your customers will see themselves in that company. They will be moved emotionally by imagining their own success.





According to a brain science study from Stanford University, stories are 22 times more memorable than simple facts and figures. When it comes to purchasing decisions, emotional judgment is more important than problem-solving methods based on facts and figures.

Emotional judgments are driven by stories. And the best way to influence a customer's purchasing decision is to share "customer success stories that are real stories." If you use stories in your talk, your customers will remember your product more.



Basic techniques and tips for "storytelling"!


How do you actually do storytelling? We will explain basic methods and tips in an easy-to-understand way.



Instilling a goal image in customers
It is difficult to instill in customers an image of the goal with just a story. The best way to do this is to go from the right brain to the left brain to the right brain.

The right brain controls emotions, and the left brain controls logical thinking. In other words, the best way to implant an image of the goal is in the order of story → fact → story.



Step 1: Realizing the goal image (presenting materials, etc.)

First, we present a story to appeal to the right brain.

Make your goal concrete through videos, materials, etc. The best videos and materials are success stories from companies that have actually used SaaS to solve problems and achieve results.

For example, by presenting a specific success story such as "Sales increased by 30% within one year of implementation," customers will be able to easily visualize themselves being successful.



Step 2: Support the image logically

After presenting success stories and cases, engage the left brain with facts.

You should highlight your methodology for solving the problem, actual figures, and the efforts you made to solve the problem. When explaining the facts logically, be sure to pay attention to the following points.

Summarize numbers and facts concisely
Always provide numbers as evidence
Use bullet points in documents and videos
Explain in easy-to-understand, simple terms
In sales talk, avoid using difficult-to-understand foreign words or katakana words. The basis of talk is to use easy-to-understand, plain words.

Use bullet points in videos and documents. You can also use bullet points during sales talks to explain key points smoothly.



Step 3: Reiterate your goal image

After giving a logical explanation, we again stimulate the right brain.

Logical talk alone is not enough to persuade customers. For the final push, you need to appeal to the right brain, which controls emotions.