Next, we will introduce some success stories of BtoB marketing from overseas

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Hitachi Global Life Solutions
Hitachi Global Life Solutions, Inc. is a company that sells and provides maintenance services for home appliances and air conditioning equipment. It is a subsidiary of Hitachi, Ltd., a major manufacturer of home appliances.



Thorough pursuit of persona

A B2B marketing success story from Hitachi Global Life Solutions, Inc. is the thorough pursuit of personas in order to expand market share for commercial air conditioners.

Before improving the persona, the company's market share in commercial air conditioners was 9.8%. By conducting a survey of over 1,800 companies and redesigning the persona, the company was able to successfully increase its market share to 11.1%.



Chikyu Co., Ltd.
Chikyu Co., Ltd. is a company that develops and sells customer management and sales management software for small and medium-sized enterprises. However, it has now been succeeded by Genie Co., Ltd. through a company split.



Conducting interviews and focusing on SEO measures

Chikyu Co., Ltd.'s B2B marketing success story is a focus on SEO measures through interviews to increase orders for its customer management software "Chikyu."

Many of the orders we received came from advertising, but the high cost of advertising was an issue.

We created new content from the information we gathered through interviews, and succeeded in ranking high in search results for the keywords "SFA," "business negotiation management," and "sales management." As a result, traffic to our company's website increased by approximately 40 times.



Shimatec Corporation
Shimatec Corporation is a company that manufactures and sells parts feeders.



Using YouTube

Shimatec Corporation's BtoB marketing success story is the use of YouTube to provide videos on the operation status of a parts feeder. A parts feeder is a mechanical device that aligns parts and materials in the same direction and sends them to the next process.

Up until now, we have only introduced our products through our blog and website. By publishing our production track record and operational status on YouTube videos, we have gained a sense of trust from our users. As a result, the number of inquiries regarding purchases has tripled, and our sales have exceeded 100 million yen.



[Overseas] Successful shandong cell phone number list cases of BtoB marketing






Memrise
Memrise is a British company that provides language learning apps that make learning fun and effective, with over 50 million existing users in 189 countries.



Use of mobile apps

One B2B marketing success story from Memrise is its use of the mobile app "Cat Academy," which aims to retain users.

By creating a concept that encourages playful use and targeting users who do not use the app, we achieved a retention rate of 30% in the first month.