Indirect optimization begins before the actual visit to a website and aims to generate high-quality traffic. Indirect optimization ultimately takes place on all channels used by the company that aim to redirect and convert the relevant users. I would like to use search engine optimization and newsletter marketing as examples to illustrate this:
Search engine optimization (SEO): In order to get your target group to your website in the first place, optimizing your homepage for search engines like Google is essential. After all, you want to be shown at the top of the results for the relevant search terms. A design agency from Berlin, for example, wants to be listed at the top for the search term “design agencies Berlin”, after all, only very few people scroll to the second page.
If you manage to rank well for the really important search afghanistan telegram screening terms, this will have a correspondingly positive effect on the website's conversion rate. This is because the users' search terms already suggest a certain basic interest - which in turn makes subsequent action more likely.
In our expert interview on the topic of “ SEO for beginners” and our series on search engine marketing, you will find further important tips and tricks that will have a positive effect on your ranking, click rates and ultimately conversion rates.
Newsletter marketing: Similar to search engine optimization, newsletter marketing is also about getting users to take action on your own website. The basic requirement here is that the newsletter recipient list also corresponds to your own target group . Then the right content, tailored to this target group, leads to high click rates. This generates high-quality access and improves conversion rates. Conversions are sometimes achieved directly via the newsletter if appropriate CTAs (call-to-action buttons) such as “Download free eBook now” are integrated into the newsletter. You can read what else you can pay attention to in your newsletters to make them even more efficient and conversion-optimized in our article on newsletter marketing .
Ultimately, it doesn't matter which channels you use to attract your target group to your website: traffic is only useful if it is high quality. The target group should therefore be addressed in a targeted manner and without major wastage in order to get people who are really interested to visit your website.