When Sleep Goes Up, Sales Follow

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Meeting your sleep need boosts your performance in almost every realm, but its benefits are especially relevant to sales professionals. That’s because sleep debt throws a particularly heavy wrench into the workings of the prefrontal cortex.

This part of the brain handles the executive functioning skills you most want to see in your team: forethought, organization, self-control, focus … everything you need to show value and close the deal.

Shrinking your sleep debt brings those cognitive processes greece telegram data back online in quantifiable ways. Our research has shown that when salespeople become better sleepers, they raise monthly revenue by on average 14%, and up their outbound sales calls by 50%.

We also know that when sales teams catch up on sleep, they’re more empathetic, more positive, and better leaders—all factors that contribute to business success.

Nap Research Has a Life-Saving History
Scientists have long been fascinated by the enormous impact sleep has on waking life. Naps are a part of this history of research, and occupy their own special subcategory of work-related sleep science.

Not surprisingly, nap research boomed when industrialization and night-shift work became global standards. People wanted to know how to avoid drowsiness on the job, especially when that job involved high risk, heavy machinery, or travel.