When planning your topics, you should also keep an eye on the editorial deadlines of the media . For current topics, it can make a difference whether you send your information an hour earlier or later. But it is also important to know the editorial deadline for more general topics. Print media in particular have a long lead time, so that the topic of Christmas, for example, is already covered in early October. You can often find out the editorial deadlines for print magazines from the media data, otherwise you have to ask the medium directly.
press portals
In addition to directly addressing individual journalists, we would like to introduce you to the so-called press portals. These are online portals on which companies can publish their press australia telegram screening releases, sometimes free of charge. Journalists and other interested parties can view the press releases on the portal - often sorted by topic or region. It is questionable how many journalists actually use this type of research, but in any case the press portals help to make your press releases easier to find on the Internet.
The most popular press portal in Germany is probably presseportal.de , which is run by the news agency dpa. Here you can not only post press releases on the press portal, but also ensure that your press release is distributed via the dpa news ticker using the keyword ots . The Gründerküche provides a good, if no longer completely up-to-date overview of free press portals in an article. From a search engine optimization perspective, the Connektar service is also recommended, as this is where you have the best chance of getting backlinks to your own website. Connektar sends your press release to a variety of press portals and then creates a report showing where the message was published. During a 14-day trial period, two press releases can be sent free of charge via Connektar. There are also annual packages, the price of which depends on how many press releases you want to publish.