Social media & Paid Media to reinforce organic reach

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Conduct keyword research.
Focus on one keyword per piece of content. Don't repeat them.
Include the keyword throughout your content where it is relevant and natural.
Include the keyword in the meta description and alternative text.
Avoid duplicate content. Don't copy and paste text on different pages, as Google will penalize you for this.
Optimize technical aspects such as heading designations (H1, H2, etc.), page loading time, image weight, etc.
HubSpot provides an SEO optimization tool when creating blog or website content. Within the “Optimize” tab, you’ll find a checklist to analyze your content according to SEO best practices. Consider the associated pillar page and topic clusters, the chosen keyword, the page structure for titles and images, links, and more. If you follow the guidelines, green ticks will start to appear when your content is properly optimized.

Hubspot Optimize tab

According to HubSpot, 90.4% of millennials, 77.5% of Gen Xers, and 48.2% of baby boomers are active social media users . These percentages perfectly represent the business potential that social media has and why it is so important to have a social media strategy to reach a specific and relevant audience. In addition, 71% of consumers who have a philippines telegram number database positive experience with a company on social media share it with others. In parallel, paid media (usually through Google Ads) is a useful medium to consider, as 49% of users say they use Google search engines to find or discover a new product.

Social networks

szabo-viktor-tsbcvd1YBZo-unsplashIn this day and age, social media is a key resource for expanding your lead generation efforts; it’s where you can share your content, build brand awareness, engage with your audience, attract leads, and generate referrals. Plus, it’s often free. Most businesses are already present on social media, but if yours isn’t, get started NOW!