Clearly, B2B influencer marketing has gone mainstream. Merely using the approach no longer represents an advantage; now, it’s about differentiating and elevating your influencer marketing to stand out. So we made this the underlying thread of our newest report.
Here’s a snapshot of what you’ll find inside of our expansive new original research report.
Habits and traits of the most successful and scalable strategies
What’s working, what’s not? This is always some of the most valuable information to be gleaned from a report like this, so we made sure to cover it up-front. The 2025 B2B Influencer Marketing report shows that while 43% of all respondents report outstanding results from their influencer programs, that number jumps to 79% for marketers with mature programs.
Sounds great, but how can you take meaningful steps toward bahamas telegram data maturity? One example would be committing to consistent, ongoing engagements: Marketers who don’t use an always-on approach to influencer marketing are 17x more likely to report that their program is somewhat or very ineffective.
In the report, you’ll find plenty more factors for success, including the most effective influencer content types, top relationship-building tactics, and more.
Find brand new insights to drive influencer marketing success in 2025
Differentiating your B2B influencer marketing
It’s virtually impossible to do B2B influencer marketing better than the competition if you’re not doing it differently. A brand can follow all of the best practices to a tee, but if you’re not doing unique things with your strategy, you’ll have little chance to stand out from a growing crowd of practitioners using the approach.