Does your headline allow you to engage in a dialogue with your potential reader?

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The title of a book, article or note that contains a promise that is formulated simply and a little naively sets the tone for a casual, relaxed mood: this is how people usually speak in everyday life. These are titles such as:

"The Easy Way to Stop Smoking" by A. Carr;

"How to Finish Things" by D. Allen;

“I don’t know how to lose weight” by P. Dukan (I want to continue this dialogue, ask the interlocutor if he knows how to lose weight, and share his successes in this area);

"Before Your Teenager Drives You Crazy" by N. Latta.

The essence of the technique thailand email list lies in the correct selection of verbs and the use of verbal nouns that form a certain image of the product:

Imperative verbs are best suited for headlines because they set the reader up for a certain behavior (for example, “Think and Grow Rich” by N. Hill).

Verbal nouns are needed to describe ongoing actions (as in the title of A. Tolstoy’s book “The Road to Calvary”).

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How concise is your title?
It is unlikely that anyone will argue that short and concise titles attract more attention than long and detailed ones. When a title has few words, it expresses the meaning more concentratedly and is easier to remember.

The art of writing short and apt headlines is worth learning from Malcolm Gladwell. A great example of such a title is “The Outliers”.

Do you remember to use subheadings?
Subtitles work to enhance the title. A short one pairs well with a long, detailed subtitle that expands on important details. For example, a book with a two-word title and a huge explanation became a bestseller. It’s Skinny Bitch: The Smart Girl’s Ultimate Guide to Stopping Eating Junk and Looking Hot (the original subtitle contains 17 words, including profanities).

9 Features of Website Promotion in Yandex Search Engine

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This technique is popularly used by:

Larry Fite, in the title "The Piano Book: Buying and Using the Instrument";

Garr Reynolds, in the title "The Zen Presentation: Design, Development, Delivery, and Examples."

Translation is not always able to convey all the nuances. Thus, the work of M. Stelzner, in the Russian version entitled "Content Marketing: New Methods of Attracting Clients in the Internet Age", sounds shorter in English, and the contrast between the title and subtitle is even more noticeable:

Launch : How to Quickly Propel Your Business Beyond the Competition.