SERP Filtering Feature

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Follow this link to try it out.

Read more about how to use this connection in our Knowledge Base .

#5 Cannibalization Report
Did you know there is a report entirely dedicated to detecting and helping you avoid keyword cannibalization?

This tab was added to the tool in May 2020 and provides your site with an overall Cannibalization Health score based on how many instances of cannibalized pages were found.

You can analyze the affected keywords per page, the estimated total traffic, and the pages most affected by cannibalization issues among the keywords you are tracking.

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#6
SERP features change so frequently that it can be difficult to check whether or not a domain's CTR is being reduced. Additionally, the quality of the answers provided in the snippet greatly influences whether or not a user decides to go to the site to "read more."

There are a number of Google rich results that can help you get attention for your snippet in search results. They can even be called a “must-have” for mobile SEO strategies, where sometimes screen size means SERP features are the only way to get visibility.

With a smart approach, you can choose SERP features that help you georgia mobile database get traffic and avoid those that don't link to your domain but take up a lot of space in search results.

In the Position Tracking tool we detect search results with or without the following SERP functionalities as well as a combination of both:

Featured Snippet

Local pack

Reviews

AMP

Site Links

Video or featured video

Featured News

Other questions from users

Images

Twitter

Instant response

Information panel.

Additionally, you can view the queries with payment results.

While paid ads are not technically SERP Features, this information about the presence of paid ads in search results helps you estimate your domain's visibility in organic results.

If there is a lot of paid promotion in the results, you may want to consider investing in PPC instead of SEO to get the visibility you are looking for.

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And how can you use these filters? Here are some scenarios you can try:

1. Check which keywords in your campaign trigger a “Target SERP Feature” to see where you should focus your efforts.

Choose from the SERP Features dropdown → “Featured in SERP” → select the target feature.

2. Check which target SERP features are currently occupied by your rivals. There will be times when you will see some giants in a SERP feature that will be almost impossible to achieve. Don’t give up, find those queries where you have a chance to fight for a win.

Set your domain first in the top menu, choose from the SERP Features dropdown → "your domain is not ranking" → select the target feature.

3. Check out the cases where you have achieved a SERP feature. It's a good way to show your client or boss that your strategy works.

Set your domain first in the top menu, choose from the SERP Features dropdown → "your domain ranks" → select the target feature.

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Check out our article on how SEMrush Toolkit can help you achieve SERP features if you want to learn more.

#7 Featured Snippets Report
If you've already used SERP feature filters with the Position Tracking tool, you've probably started with Featured Snippets.

A Featured Snippet is one of the most popular SERP features and to simplify the process of finding the ones that are most relevant to you, we have added this new report.