You can identify your USP by doing the following

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Your goal is to determine whether your target market has changed. Your audience could have completely changed in reality, but your branding is still geared towards your original market.

Once you have identified your audience, you need to research your market. Keep in tune with online communities and competitors. Study what they are doing or discussing, trends or new offerings and see if you can replicate them.

Understanding what works and who to target usa rcs data is a game-changer and helps to limit the risk of rebranding.

Step – Establish your USP
What can you do that nobody else can? What do you do differently from your competitors?

Finding your unique selling point (USP) is critical. Your rebrand should shine a spotlight on your USP and what makes you different.


List all the benefits of your service and what makes it unique compared to the competition
Identify which areas can not be replicated or copied
Define what is in it for the customer and what emotional needs your service provides them with
This information can help to provide some clarity during your rebranding process.

Step Establish roles and responsibilities
If you haven’t already, now is a good time to determine who will be involved in the rebrand process. This is especially important if your organisation has a committee, or multiple people will need to approve the new brand.

Design can be subjective. Or to put in another way, it’s easy for people to give an opinion based on their own personal likes and dislikes. While feedback is valuable, ultimately you want to act upon the research and information gathered up to this point, and not just go with your favourite colour.