By competitiveness
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Another important criterion by which transactional key phrases are divided into several types.
Highly competitive
These are the phrases ghana email list that users request most often. As a rule, they include searches for popular products: furniture, clothing, computing equipment, smartphones, household appliances, etc. The same applies to the most popular services.
Examples of highly concurrent transactional queries:
covers for upholstered furniture;
car repair;
buy a jacket.
Average competitive
Examples:
inexpensive chair covers;
Ford Focus engine repair;
buy a women's jacket in Yekaterinburg.
Low competition
Long keywords that clearly reflect the user's needs.
Examples of low concurrency transactional queries:
cost of covers for upholstered furniture in Krasnodar;
order a major overhaul of a Ford Focus engine;
buy a leather women's jacket in Yekaterinburg inexpensively.
The competitiveness of a keyword will be influenced by the region and subject matter.
We recommend that owners of information portals use the Mutagen service. It displays a number that will immediately tell you what type a certain key belongs to:
1-6 – low competition;
7-16 – moderately competitive;
25 and above – highly competitive.
The competitiveness of a transactional query for commercial results is determined based on an analysis of the top 10 according to the following criteria:
Price per click and total budget in Yandex Direct.
Number of main pages.
Number of advertising offers for a phrase.
Total number of documents.
The presence of trusted resources (Yandex, YouTube, Wikipedia services) and aggregators (tiu.ru, avito.ru) in the search results.
Number of exact matches in headers.
Number of backlinks.
Average age of domains.
Transactional Queries: Examples of the Hottest Keyword Additions
In contextual advertising of Google AdWords and Yandex Direct, “hot” keywords are words that bring “hot” target clients to the web site.
These people have already defined their desires and needs, studied the necessary information, read reviews from other buyers and made a choice. Now all they have to do is find what they need.
Transactional queries_examples of hot additions to keywords
The list of "hot" transactional queries is especially helpful for companies with a limited starting advertising budget. In such a situation, it is very important to be able to minus keywords.
In contextual advertising, “hot” keywords are most often determined by the presence of “selling additives” in the phrase.
These "add-ons" show that the user wants to order your service or purchase a product.
A typical example is the words "order" and "buy". Thus, the transactional request "order smart watches in Morozovsk" will be considered a "hot" key.
The list of “selling additives” today includes over 100 words, divided into 10 categories.
1. Transactional requests for purchase needs