SMART Goals: Explanation with Examples

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As already mentioned, the term SMART is an abbreviation of five concepts. Without a thoughtful study of each of them, the effectiveness of your use of the method will be questionable. These concepts are the evaluation characteristics that a correctly set goal corresponds to:

SMART goals

So, let's take a closer look at the elements of the system, using the corresponding examples of SMART goals and objectives.

S – Specific → Specific, precise
A SMART goal should be formulated in the clearest possible form, without generalizations.

The following questions venezuela email list will help to make it more specific:

How do you see the achieved result?

Can anyone other than you help you achieve it?

Are you limited by any external or internal factors?

Do you need additional resources?

Once you have clarified the above aspects, you may find that there are a number of different steps that need to be taken to achieve your goals. It would then be logical to identify several tasks.

Examples of SMART goals for the year in the sales area from the point of view of precision: “develop a new <specific> market”; “expand <how much?> the customer base”.

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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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M – Measurable → Measurable
In order for the outcome of a goal to be clearly assessed, it must be measurable. Depending on the situation, the measure will be a specific number, a percentage designation, or some ratio.

An example of a SMART goal formulation with a measurable result: “increase product turnover by 10%.”

Here, a series of clarifying questions will also help you:

How do you know when you've achieved your goal?

What indicator does its achievement depend on to the greatest extent?

To what extent will this indicator be a signal of success?

What intermediate tasks can you identify and what deadlines are acceptable for them?

What will be the measurable characteristic of the intermediate tasks?

What should their indicators be to show that everything is going according to plan?

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By answering all these questions, you will get a more complete and detailed picture of the process of achieving the goal. If some intermediate results do not meet expectations, this allows you to understand in time what is the obstacle, re-evaluate the situation and, if necessary, adjust the remaining values.

For example, you can change deadlines, decrease (increase) numerical indicators, define new tasks and criteria for their evaluation. Thus, the SMART system is flexible and implies the ability to adapt to circumstances.