Consider carefully where you link to

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John Mu Tweet about outgoing links

Use rel="nofollow" (or rel="sponsored" or rel="ugc") when necessary
There is nothing wrong with monetizing your website or blog by selling in-text (or banner) advertising or even accepting payments for sponsored posts.

Influencer marketing is big business, and many brands are achieving huge sales from referral traffic from other people promoting their products or services.

The key here is that these links have not been sold for link building or organic ranking purposes. If you accept payment for links, make sure you use the appropriate attribute.

You can refresh your memory by reading Google's recommendations on anhui mobile database how to use these attributes.

Identify problems with outbound links
You can identify potential issues with your site's outbound links using the SEMrush Site Audit Tool , the most important of which is related to the rel="nofollow" attribute.

Enter your domain into the tool and you will see a list of outgoing links that have a nofollow attribute.

You can then check to see if it's appropriate to use this attribute and that you're not using it site-wide.

Outbound Link Audit with SEMrush

Outbound links don't always get the credit they deserve. However, you should consider a little more carefully where you link, to whom, and where you place the rel="nofollow" attribute.