Why should you publish content on Medium?

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Linkedin graph showing lead conversion rate
Source graphic via LinkedIn

The professional network is the most important social platform for lead generation for B2B marketers. According to research, 62% of B2B leads come from LinkedIn.

That’s why using LinkedIn for SEO is perfect, because the site helps you appear in search results. By placing keywords naturally in your profile and strategically adding relevant search terms to your content, including find your mobile database headlines, LinkedIn’s search algorithm can propel you to the top of the SERPs.

2. Medium


You should consider this option if not enough people from your target audience visit your blog or consume content. You can find them on Medium and other social sites. The platform allows users to post all types of content, including:

Personal stories

Republished articles

Pieces of original content

Rethinking content

Medium helps you reach a wider audience that you may not have considered if you were only focusing on your blog or website to get exposure. Several Medium articles rank at the top of search results even when it comes to competitive keywords with high search volume.

It's mainly due to the authority that the site has. So if you're struggling to rank your pages, take advantage of Medium's audience of nearly 154 million unique visitors per month and an average of 258 million visits per month according to the SEMrush Traffic Analytics tool.