To get straight to the point: the perfect subject line may exist, but that's more of a wishful thinking. A successful subject line depends on more than just good wording. Other factors, such as the time of sending or the target group, also have a major impact on the opening rate. For example, if you're running a promotion for red sneakers, but the recipient only bought a pair a few days ago, even the best subject line won't help. It can also happen that you hit the wrong target group. An example of this is if you're advertising baby clothes, but your potential customer is only registered with you because they needed a gift. Unfortunately, even the best subject line won't help you here.
Nevertheless, the subject line is essential for a successful newsletter. With a regular newsletter mailing list, you will probably never achieve an opening rate of 100 percent. But the better the subject line is formulated and the more appropriate it is for the target group, the higher the opening rate will be.
The subject line is, so to speak, the digital shop el-salvador number dataset window that you look through when you're strolling around town. If you find the shop window appealing and are interested in the products in principle, feel free to take a look. If that's not the case, move on - the same goes for the subject line. Especially with the abundance of newsletters, recipients usually only open those that seem interesting to them.
Also, be aware that a high opening rate makes a good impression, but it is only a partial victory. The real goal is for the recipient to take the action you want them to.
To ensure that your target group matches the offer as precisely as possible, our email marketing software EMM supports you with numerous filter functions.
To ensure that your subject line also opens doors, we have summarized the 11 most important points for you.
1. What is it about?
Even if it sounds obvious: The subject line must make it clear what it is about. Unfortunately, this is often not the case. In many cases, the recipient does not recognize what the content is. Mailings should also not simply be numbered, such as " Information post X/2021 " or " Offers June 2021 ". This means you are wasting potential, because one or two recipients who would have been interested in your cover story will not even open your mailing.
Be specific. A subject line like " Today only: 20% off all jeans " is much more descriptive than " Only reduced offers for a limited time! ". It may be that some recipients don't open the email because they don't need jeans right now, but those who do open it know exactly what to expect. This increases the chance of conversion.