How can customer types be identified using the DISG model?

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Science has been researching different types of customers for some time. One of the best-known models is the so-called DISG personality model. This model is used to improve communication and optimize marketing measures. It is used, for example, in the development of managers or in human resources departments. Sales, marketing and service can also benefit from the model.

The DISG model enables companies to better assess their target group and thus develop into better conversation partners. The model can be used in both online marketing and in stores. Customers are divided into four different basic types. The four characteristics are expressed to varying degrees in the different personalities:

Dominant : extroverted + goal- and vietnam whatsapp data task-oriented
Initiative : extroverted + people-oriented
Steady : introverted + people-oriented
Conscientious : introverted + goal- and task-oriented


Let’s take a closer look at the four personality types:

Dominant customers
These customers are direct, energetic and results-oriented. They like to lead the conversation and won't talk about your product without reason. They want to get closer to their goal through the conversation. So don't beat around the bush. Ask specific questions and provide important information about the product to show how your conversation partner can benefit from it. Let the customer lead the conversation so that they feel comfortable.

Initiative Customers
This type of customer wants to communicate on a personal level. The proactive customer is a good conversationalist, but sometimes strays from the topic. Their optimistic and extroverted nature makes it easy to get them excited about the product. Since they have a hard time making a decision, you should not offer them too many options and give them clear information about the offer.

Regular customers
This type of customer is patient, polite and accommodating. Because they are pleasant to talk to, you can easily find out their needs and respond to them quickly. However, this type of customer does not want to be asked direct or overly personal questions. Instead, give them time to think about your offer without pressure and to weigh up all the options. To make it easier for them to make a decision, give them clear facts.