If you don’t prefer forms, again, just ask directly through a follow-up call or email. Choose questions like:
“What is your role in the decision-making process for this purchase?”: To figure out their level of authority and involvement.
“Who else is involved in evaluating our solutions?”: To identify other key stakeholders and decision-makers in the process.
“Can you share how you have made decisions like this in the past at your company?”: To get insight into their decision-making structure and how they may have influenced their company.
This helps you assess your lead’s qualification level and better understand their decision-making dynamics.
7. Score Your Leads
Now that you’ve got the full picture, it’s time to assign a score to each checkpoint.
Determine the importance of each criterion and allocate paraguay mobile numbers list points accordingly, with higher scores for more significant indicators or lead quality.
For example, you can assign point values to different decision-making roles. A final decision maker could be awarded 10 points, while a researcher might receive 2 points.
This prioritizes leads based on their authority level, letting your sales teams focus on prospects with the most decision-making power.
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