Cancelled Christmas parties and Christmas markets are causing problems for many people this year. But the need for human contact is particularly great in the run-up to Christmas and at the end of the year - the dark season is taking its toll on us. Due to the current situation, we have to find alternative, mostly digital ways to show our fellow human beings appreciation and interest.
This year, Christmas business will probably shift even more to the digital world. Full city centers are hard to imagine. Whether customers, employees or partners, communication is in full swing towards the end of the year. This makes it all the more important to impress with the structure and design in addition to the appropriate content. Small effects or gimmicks ensure additional attention. So that you don't get lost among all the competition, we have put together a few options and the appropriate occasions for you to arouse interest.
The best occasions for the end of the year
As always at the end of the year, there are a few dates that are particularly suitable for reminding customers of you and boosting year-end business with one or another campaign. They are also a good opportunity to say thank you to partners and your own employees. We have selected the most important ones for you here:
November 27th Black Friday
November 29th 1st Advent
November 30th Cyber Monday
December 6th St. Nicholas
December 6th 2nd Advent
December 13th 3rd Advent
December 20th 4th Advent
December 24th Christmas Eve
December 31st New Year 's Eve January
1st New Year's Day
January 6th Epiphany
shopping highlights
Black Friday on November 27th marks the start of the year-end business . This shopping day from the USA has only been found in Germany for a few years. Then there was Cyber Monday, which became popular primarily through the online retailer Amazon and is this year on November 30th. The long weekend is now the year in which the sales are highest in Germany. Retailers can sell clothing and electronics in particular. Thanks to Corona, online retail is likely to benefit even more this year, while brick-and-mortar retailers are likely to fall further behind. This makes it all the more important that brick-and-mortar retailers also become active online in order not to lose too much sales to purely digital competitors. It doesn't even have to be their own online shop. It is often enough if customers even find out about your own promotions and offers; online sales can also take place via marketplaces. Depending on the customer group, this can be done via newsletter or postal mailing. Depending on what contact details you have for your customers, each customer can be addressed via their preferred channel or across channels. With professional email marketing tools, such as EMM, in which additional channels are integrated, this is no problem.
Attention: If you are planning campaigns for Black azerbaijan number dataset Friday, it is important to know that, despite a number of lawsuits, it is unfortunately still a registered trademark of Super Union Holding in Hong Kong. The only exception is now for advertising services and electrical or electronic items, for which there is no longer any trademark protection. If you want to advertise with the Black Friday word mark, you will therefore need a license to use it in order to avoid falling victim to lawyers sending cease and desist letters. Alternatively, you can also use similar terms such as Shopping Friday, Black Friday or Black Shopping Day.
Christmas for Consumers and Retailers
After Black Friday comes Christmas! Now the annual Christmas madness is really starting. People are out and about again to buy presents for their loved ones - probably more online than on foot. You can already feel sorry for the parcel delivery person, because crowded pedestrian zones are rather unrealistic at the moment. Whether digital or stationary - make sure that your customers also find out about your Christmas promotions.
There are certainly more than enough campaign ideas, here are a few classics:
Christmas calendars are particularly popular – for example, registered customers could receive a special offer every day via newsletter.
The four weeks of Advent can also be used as a hook - for example, you could advertise a different product category with special offers every week. With these weekly offers, the newsletters can be easily supplemented with print mailings to create a diverse, multi-stage campaign.
No matter what the occasion is, it is important that the content is noticed. You will get more attention if you don't just rely on standard mailings, but also try something special. Animated content and elements that appeal to the playful instinct get a lot of attention:
Black Friday event starts in:
The countdown is running
The countdown is a proven way to generate attention, but also to create pressure on the recipient to act. Countdown providers are available both free of charge, usually with a little self-promotion, and for a fee. The generated HTML code simply needs to be integrated into the newsletter.
Dynamic Content Show
Current offers with dynamic content
You can use dynamic content for short-term and time-limited offers. Dynamic content makes sense, especially in conjunction with an Advent calendar, if the bargains on offer are really only limited to one day. Reference tables can be used to determine when which ad is displayed - regardless of when the mailing is opened, the recipient always receives the current offer. We are happy to help you implement dynamic content in EMM.