A good interaction between strategic and operational marketing is important

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Assess the importance of your company to your industry and make connections so you can develop and adapt your company.

Derive indicators and key figures to determine early on how your company will develop and where changes need to be made.

Regularly evaluate measurable key figures in order to identify unusual developments and possible obstacles and counteract them at an early stage.

Plan and develop activities and measures to improve your marketing strategies. Put your projects into action and monitor their progress using analysis tools and measurable metrics.
Strategic and operational marketing controlling
Marketing controlling is about identifying important developments in the market at an early stage. Marketing controlling is divided into two areas: strategic and operational marketing controlling.

Strategic marketing controlling acts as a kind philippines whatsapp data of early warning system and focuses on trends and the latest changes in customers, competitors and general conditions that could affect a company's goals. As part of controlling, ask yourself whether there are any new marketing channels. For example, influencer marketing is a relatively new marketing tool that good marketing controlling should keep an eye on.

Operational marketing controlling focuses on the evaluation and optimization of marketing campaigns. To do this, measurable indicators should be defined with which your marketing measures can be analyzed and improved. Individual campaigns should be evaluated within the framework set by strategic marketing. Increasing sales, expanding market share based on the figures of important competitors and obtaining customer feedback are typical goals of operational marketing.

Conclusion:
In conclusion, it is not possible to determine which marketing direction is better or more effective than the other: strategic and operational marketing are inseparable . It is precisely when they work together that both areas develop their strengths and lead companies to long-term success. While strategic marketing sets long-term goals, operational marketing implements content-related and tactical tasks. Strategic marketing provides a framework for operational business. If you keep your overarching goals in mind even when carrying out individual measures or campaigns, you will achieve the perfect interaction between strategic and operational marketing.

If you get stuck at any point or need any other support with your marketing strategies, please do not hesitate to contact us . We will be happy to help you with advice and support in implementing your plans.