Emojis in newsletters
Emojis are generally used to evoke or intensify certain feelings. This should also be taken into account when using them in newsletters. Emojis that evoke a positive association are particularly preferable. Of course, there should also be a context to the content and not just an emoji used to make the text a bit more colorful.
It also depends on whether the content is suitable for the use of emojis. These can be perceived as inappropriate, especially for negative topics, or even seem dubious for more serious topics. So continue to send your invoices without smileys. Your own industry can also provide information about whether smileys are a good addition or should be left out. It is therefore advisable to use the colorful images sparingly, especially in the banking, insurance and government sectors. Things are very different for online shops or travel agencies. If you are not sure whether emoticons are popular with your customers, just do A/B tests. Send half of your newsletters with smileys and the other half without. This way you will quickly know what your customers prefer.
Example Emojis in the Subject The subject line lithuania number dataset is particularly suitable for using emojis in newsletters. While the actual newsletter offers enough design freedom to make it come alive with images, typography and colors, this is not possible in the subject line. In addition, most newsletters and emails are still sent without emojis in the subject line, which means that your newsletter stands out from the crowd.
As with everything, the use of emojis should always be done in moderation and not in excess. Of course, there can be three smileys in a row in the subject line, but the subject line should not be filled predominantly with small icons. If only for the reason that if these are not recognized by the email client, only a cryptic subject remains. Of course, you can always use emojis, but you don't have to do it in every newsletter.
Another tip: if you use emojis in international campaigns, play it safe. Check whether the meaning is the same. Of course there will be no difference with a laughing smiley, but other emojis can have a different meaning than in our culture.
The easiest way to use emojis in newsletters is to look for the appropriate image on an overview page. In addition to our article, you can also use emojipedia , emojicopy or getemoji . Simply copy the symbol you want. Then paste it into the appropriate place in your newsletter. If it is not displayed correctly here, the emoji is probably not recognized. If this happens, a different icon should be used, as the display problems will also occur when sending. If the symbols are displayed as you want, all that is missing is the test in the preview and for the different clients in the inbox preview .