With a website, you decide what gets published, how it gets published, and when it gets published. There’s no risk of having content removed or unexpected restrictions imposed.
Independence from external changes
Changes in social media platforms’ policies can hurt businesses that rely solely on these channels. Having your own website provides stability, even when social media platforms are struggling.
Unlike social media, a website allows you to create customized SEO strategies to increase your visibility in search engines. This attracts organic traffic and increases your audience.
Tool integration
A website can be integrated with tools such as CRM, payment systems and marketing automation, optimizing your processes and generating more results.
Examples of problems when relying on third-party platforms
TikTok’s downtime is not unique. Other examples demonstrate the fragility of relying exclusively on social media:
unexpected bans: influencers like Karoline Lima had bitcoin data their accounts deactivated , losing contact with millions of followers;
algorithm changes: Instagram may reduce the organic reach of posts , harming companies that cannot constantly invest in advertising;
government interventions: as in the case of TikTok, governments can suspend platforms, affecting brands and users, as has already happened with X in Brazil .
How to build your own digital “home”
Creating a website may seem challenging, but it is an essential investment for those who want security and stability in the digital environment. Here are the main steps.
Define your goals: identify what you hope to achieve with the website — sales, communication, education, or all of these elements together.
Choose a reliable platform: WordPress , Wix, or Shopify are examples of affordable platforms for creating and managing a website.
Invest in responsive design: ensure your website is accessible on mobile and desktop devices.
Implement good SEO practices: make sure your website is optimized for search engines, with relevant keywords and quality content .
Monitor and update regularly: A website requires maintenance to remain relevant and secure.
TikTok’s shutdown in the US is therefore a powerful reminder of the risks of relying solely on third-party platforms. Businesses and content creators should consider building their own digital “home” — a place that offers control, security, and independence.