Market Potential - Customized Market Study

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You can go a step further if there are two or more companies in the Leaders quadrant by comparing their Audience Overlap.

You can identify an untapped audience to target with your own product or service if you are a “Niche player” or a “Game changer”.

The example below focuses on the cosmetics market.

You will see that the “Leaders”, druni.es, douglas es and sephora.es, are operating at similar levels.

However, when you dig deeper into their strategic approaches, we find differences, as their audience overlap is only 3.39%, indicating that none of the three have the game completely mastered.

At the same time, it tells us that 88.6% of customers do not consider other competitors.

Either way, it can be translated as an invitation for a Change Agent to seize the opportunity:



In your own quadrant, you can research media placements, social media campaigns, and backlinks to see how your competitors have become “Leaders.”

Additionally, you can look at Leaders who have moved into the “Established players” quadrant in the last 6 months, as this could indicate that their marketing spend has been reduced or that they have maximized audience potential on a particular channel.

A high number of successful players in a particular market italy mobile database could indicate two different things:

High demand: The key here is to identify where consumer demand has not yet been met and design a strategy to meet it.

Or an oversaturated market: In this case, you need to recognize that there may be too many players with large market shares to pose a serious challenge to your business.

If you are confident that your product or service has a value proposition that warrants your status as a “Leader” or “Established Player,” use the Growth Quadrant in a custom marketplace to start building your launch strategy.