Important: Although GA4 advertises the data-driven attribution model, the dimensions with " First user interaction - ..." and "Session - ..." are still last-click. This means that the conversion or sales are still only attributed to the last touchpoint. Only event-based reports, eg under advertising, are data-driven!
In general, the acquisition reports have also been reduced, so that there are only two detailed reports in the standard version.
User Acquisition Report: This shows data on new users based on the first_visit or first_open event, so it's all user-related.
And Newly Generated Accesses: Here you can see session data based on the session_start event. So it's all session related .
In GA4, the utm_content can also be analyzed using the dimensions First user interaction – manual ad content and Session – manual ad content, and the utm_term (which outputs the search term with which the session was started) can be analyzed using the dimensions First user interaction – manual term and Session – manual term .
Bounce rate is now the inverse of engagement rate. “User changsha mobile numbers list engagement” occurs when a user has been on the page for more than 10 seconds, or has made a conversion, or viewed at least 2 pages . The engagement and retention reports correspond to the behavior used in UA.
Since July 2022, the bounce rate has also been available in GA4 , but must also be added as a measured value in the reports (pen in the top right), since only the interaction rate is included by default. Nevertheless, the bounce rate is the exact inverse of the interaction rate , i.e. if the interaction rate is 70%, the bounce rate is exactly 30%. When you enter "bounce rate" or "bounce rate", the search bar at the top also shows statistics on the bounce rate over the last 7 days.
bounce rate ga4
Another value that catches your eye is the lifetime value. This shows the average revenue from new users in the first 120 days to determine the additional revenue. Example: A user visits a website, buys a T-shirt and then a pair of pants the next week. The lifetime value includes both purchases.
For the default channel grouping, the clearly defined rules for UTM parameters from Google must be observed. In addition, the default channel grouping has been expanded/changed in GA4 and must be observed when assigning channels using UTM parameters, see: Google Support . Media that cannot be assigned then runs in "Unassigned".
Custom Channel Grouping has also been available in GA4 since March 23 , so that sources/media can be assigned manually in the Unassigned Channel. Custom Channel Grouping can be created under Administration > Data Settings > Channel Groups and then appears automatically in the dimension dropdown of the acquisition reports. It can also be set as the default within the dimensions using the editor function (pen in the top right) (right-click on the Custom Channel Grouping dimension > Set as default).
binding (new)
With the new retention report, GA4 wants to put a special focus on users, whereby user retention and the customer lifecycle are of course important elements. The user retention report shows the percentage of users who return regularly, e.g. on day 1, 2, .. up to day 42. The previously mentioned engagement rate (also by cohort) is listed and the lifetime value is integrated.
engagement
The engagement reports evaluate the user's events over time. Events that have been marked as conversions / goals then appear in the Conversions report and can be analyzed here. The "Pages and Screens" and "Landing Pages" reports offer the option of evaluating these . Landing pages can alternatively be filtered by session_start using the "Event" column. For a better evaluation of the events, the table search can also be used at any time , which then only shows the values for a corresponding event. Further information such as custom dimensions (parameters) for the event can then be analyzed using the secondary dimension (+) (provided that these were created in GA4 under Administration > Custom Definitions).
Since July 2022, the conversion rate has also been available again in GA4. Finally! However, the conversion rate must be added separately as a measured value. There are two: user conversion rate and session conversion rate. For example, in the "Newly generated accesses" report, the session conversion rate measured value can be added using the pen in the top right . After saving in the report, the new measured value then appears in the table. This can also be created further up as a column using drag and drop. Alternatively, this can also be selected on the home page using a dropdown menu.