The evolution of artificial intelligence (AI) continues to transform various industries, and the field of online search is no exception. OpenAI recently announced that it will integrate SearchGPT with ChatGPT later this year.
This move promises to offer new opportunities for companies that rely on search engine-generated traffic, while also raising questions about how AI could shape the future of media and content creation.
In this post, we’ll show you the potential impacts of this shift, focusing on the relationship between content creators and AI platforms. We’ll also discuss how they can prepare for this new reality by taking advantage of the incremental traffic offered by SearchGPT without compromising control over their content.
What is SearchGPT and how does it work?
SearchGPT is a search engine developed by OpenAI, which was initially released as a prototype in July 2024. Unlike traditional search engines like Google, SearchGPT uses a novel approach to answer viber data user queries. Instead of displaying a list of links to web pages, SearchGPT provides detailed answers in natural language, citing the sources from which the information was extracted.
The main objective of this tool is to provide a richer and more direct experience to the user, who seeks quick and complete answers, rather than just a list of links.
According to Varun Shetty , director of media partnerships at OpenAI, SearchGPT aims to create “incremental traffic opportunities,” that is, increase the number of visits to websites by attracting new audiences through AI-generated answers. He points out that many users click on cited sources, either to verify the information or to get more details about the topic.
The impact of SearchGPT on traffic
The integration of SearchGPT represents a significant change in the way traffic is generated. Traditionally, search engines like Google direct users to third-party websites through links on their results pages.
However, SearchGPT goes further, delivering full answers directly to ChatGPT, with source icons that allow direct access to the original content.