SEO for international startups - Ikea example

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Examples of this type are large websites of global groups such as Ikea or Apple.

This solution has significant UX implications and is more complex as it requires a home screen with language and country selectors (which is then saved across subsequent sessions).

For example, on the Ikea website you first select the location and then the language, like this:



This solution is reflected in the folder structure since, before any element, we will have two folders, one for the country and another, at a lower hierarchical level, with the same content in different languages ​​(in the case of Ikea Spain: Spanish, Catalan or English).

This is a complex model that should never be the starting point, but belarus mobile database rather, at most, a solution that can be used when the startup has already transformed into a large global company that requires a solution of this type.

Country code Top Level Domain domains (ccTLD)
If we have determined that the most appropriate option for our startup is a multi-country strategy, the most coherent way to do so is to use ccTLD domains.

ccTLD domains are those with the ICANN extension directly associated with the reference country (“.es” for Spain, “.it” for Italy, “.co.uk” for the United Kingdom, etc.).

It is a direct indication to search engines that the domain should be more relevant to searches made from a certain country.

All other ranking factors being equal, Google will always give priority to a ccTLD domain within its respective country.

On the other hand, he will always be at a disadvantage outside this country.