Technical aspects of the redesign

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Preserve metadata . Preserve the current metadata (Title, Description, H1). Transfer them unchanged to new pages after the redesign.

Fix 301 and 404 errors . Fix unnecessary redirects and get rid of 404 error pages before you start your redesign.

Track changes in Yandex Metrica . Make a note of the redesign start date in Yandex Metrica for subsequent analysis of changes in traffic and user behavior.

Test on a temporary URL . To test your new design, use greece telegram data a temporary URL that is not indexed by search engines and is not accessible to regular users. This will help avoid duplicate content issues and keep your current site functional during the redesign.

Migrate changes to the main site . Once testing is complete and you are confident that the new design works, migrate the changes from the temporary URL to the main site. If you need quick access to the old design, leave it on the temporary address for later reference and analysis.

This approach will allow you to effectively implement a site redesign with minimal loss of SEO traffic and maintaining current positions in user search results. Once testing is complete, the changes can be safely transferred to the main site. To facilitate access to the previous version, it is also recommended to transfer old pages to a temporary address so that users can access old versions when necessary.

Why Backup Your Site and Database Before Making Changes . This must be done before any change. This is especially true for redesign. It is important to make a full backup of all content and the database. The backup will be your lifeline if something goes wrong. This way you can always roll back to the previous version. To create a backup point, you can use hosting tools, programs, or engine plugins.

How to Preserve and Redirect Old URLs to Minimize Traffic Loss . Redirecting old URLs to new pages is important to maintain SEO value and prevent traffic loss. Use the .htaccess file to set up 301 redirects from outdated URLs to the corresponding new pages. You should also make sure that all internal links on your site point to the new URLs. This will help search engine crawlers index your site structure correctly.
Website Redesign and SEO: How to Update Your Design Without Losing Traffic - Image 4
If there are unnecessary pages, then when deleting them, it is necessary to consider that this may lead to the appearance of 404 errors. It is important to design the 404 page in such a way that users remain on the site and can easily go to other sections of the catalog or to the main page even though the requested page no longer exists.