The major flaws we have detected in terms of traffic acquisition are related to the inappropriate use of Adwords or Facebook Ads (campaigns poorly optimized in terms of both objectives and segmentation).
When it comes to SEO, beyond basic website optimization, retailers often neglect common issues such as duplicate content, keyword cannibalization, page indexing, and overall website architecture.
The Spanish e-commerce sector continues to grow thanks to the fact that setting up an online store is apparently simple, fast and inexpensive, which encourages many to embark on an e-commerce adventure.
However, only those who work on positioning from the beginning and invest in improving consumer acquisition and loyalty will increase their profitability month after month.
International Ecommerce - USA
USA
Tracey Wallace
Head of brand marketing at Eterneva and founder of Doris Sleep
In the United States, consumers are looking for a good price, but bulgaria mobile database increasingly they are looking for responsible production.
There are significant movements focused on the concept of “Who makes your clothes” and other products that can be purchased online and consumers are paying attention to this.
They want to know who makes them and why, thus connecting with the people responsible for the product they are consuming.
However, this vision also has to be balanced with the personality of American citizens and their need for speed, which in the retail sector means Amazon.