One of the greatest advantages of digital marketing is the ability to reach potential guests at a low cost (compared to traditional media). A hotel’s promotion strategy often includes paid search engine and social media ads – and for good reason. With precise targeting, a hotel can effectively reach the people who are most interested in email list of australia what it has to offer. This allows for better use of marketing budget and increased return on investment.
How to create a marketing plan for a hotel?
Creating a marketing plan for your hotel is the next key step in promoting it, taken after developing a marketing strategy. This plan should be a detailed schedule of specific activities that will help you achieve your hotel's marketing goals. Here are some tips on how to prepare it!
Strategy Review
It is necessary to start with a thorough analysis of the developed marketing strategy. This is especially important when, for example, the hotel marketing plan will be created by people other than those who prepared the strategy.
It is important to ensure that all elements of the strategy, such as market analysis, target group definition, brand positioning and choice of communication channels, are understood by the team and can be implemented in practice. It is crucial that the strategy is consistent with the hotel's business goals.
Determining specific actions
Based on the strategy, specific activities should be selected to be implemented within a specific time period. These activities may include advertising campaigns, social media promotions, newsletters, event organization, website updates, or collaboration with influencers. Each should have a clearly defined marketing goal for the hotel .
Sending a follow-up email can be the difference between winning a new customer and losing a sale. Learn what an email follow-up is , when to send it, and what techniques to use to make your messages bring the expected results. We present practical tips and examples!
Contents
What is email follow-up?
When to send a follow-up email?