9 Tips for Your Paid Ads Campaign on Black Friday

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Larger, controlled tests such as the Conversion Lift and Brand Lift studies help from a strategic perspective to measure the incremental impact of campaign management on brand awareness or sales. These findings help to evaluate campaign activities on Facebook in the company's overall marketing mix. The studies require a large database and should therefore be well planned in advance in order to be able to use the findings in a strategically meaningful way.

A/B tests, on the other hand, can be set up relatively quickly and help marketers to test the effects of different optimization parameters against each other within the auction dynamics in a controlled manner and to make valid optimization decisions. A/B tests also provide a better understanding of the target group and the auction dynamics, so that future campaign set-ups can be better set up for the company based on the findings.

Would you like to learn more about Facebook Marketing Science? You can paraguay mobile numbers list find much more information in this study guide from Facebook .

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