Intent : Prospects show an intent to purchase.

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Offer free demos, trials, or promotions to encourage them to take action.

Example: A promo code for a first order, 1 month of free follow-up for a service, 1 month free for any subscription...


5/ Purchase : This is a crucial moment. Facilitate the purchasing process with a smooth and reassuring user experience. Make sure the customer feels good after their purchase.

When making a purchase, 64% of people consider customer romania whatsapp number database experience to be more important than price . (source Gartner)

Example: Create a welcome email sequence after purchase, with the order summary but also an FAQ, a video tutorial for using the product, etc.


Bonus Step: Loyalty : Once the purchase is made, the goal is to maintain engagement with excellent after-sales service, newsletters, and loyalty programs. Satisfied customers can become ambassadors for your brand.

Don't neglect customer retention! A satisfied customer is a customer who buys again, who can talk about it around him.

It is important to know that 68% of customers leave a company due to a poor customer journey (source Forrester).