The more data the better right?

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It also expands on that information a little bit more.



Linkedin Analytics - Professional profile data

LinkedIn tells you what type of post it is.

That is, video, image, text…

In this way, by analyzing the reach and interactions of your publications, you will be able to know what type of publication works best for you.

Another important piece of information to note is the number of comments finland mobile database your posts have, which will help us determine the engagement they have (which, as we have already mentioned, is the interest you have aroused in your audience).

The number of times your post has been shared lets you know which followers are loyal and genuinely interested in you and what you can offer.

Be careful, they may be or become loyal followers.

You'll be able to find out which company the people viewing your posts are from and their job title, allowing you to check if you're targeting the right audience.

And, of course, we will also be able to see the location of the people who access the publications.

You must take all this information into account when creating your content strategy , in which you must fully define your target, know who you want to address, from which sector and in what location.

The above will help you create content of interest to this group.

Once you have designed your strategy, it will be vital to regularly check who you are reaching, why, and whether they are really of interest to you.

Help yourself measure your statistics
We recommend that you record in a document (Excel) the evolution of your publications with the data provided by LinkedIn Analytics.

You can track different variables to get a complete overview of how your posts are performing and what factors make them perform better or worse.