Google Ventures (GV), the Californian company's investment fund, has designed a method that aims to help all entrepreneurs build a brand in less than three hours . This particular system consists of a series of exercises that will be very useful for both individuals and professional teams to face marketing challenges and achieve excellent results.
Starting a business from scratch can be very complicated, as it involves facing a number of decisions that will determine the future of the company. Some of these challenges may include: designing the logo , creating a visual identity or coming up with a name that is easy to remember and pronounce out loud.
Sprint book
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This method, which is included in the book Sprint , breaks down the six ideas that must be followed to streamline a brand plan, as well as two important rules: do not use any type of electronic device as an aid during the process (cell phones, tablets, computers) and control the time with a clock or timer, since each exercise has a pre-established duration.
To do this, Jake Knapp , one of the writers of the issue, recommends luxembourg number data two to six participants , which should include the startup's CEO and a co-founder, either a product or marketing manager.
First method
The first step in all of them is to create a roadmap with a twenty-year view. This is intended to plan, in an organized manner, the company's next actions, setting objectives for five, ten, fifteen and twenty years. This exercise invites you to consider what the company's useful life will be in the long term, checking whether or not these goals are met. Duration: fifteen minutes.
Second method
The second is to ask "what, how and why" to establish the company's reason for being and the objectives it wants to achieve. Here, ideas should be established to build a stronger brand that can stand out from everything the competition does. Duration: thirty minutes.
Third method
The next mission is to add a top three of the values that characterize you. "Many companies list their values, but very few are able to reduce and prioritize, and it is essential." Each member will list their favorites and, at the end, all the results must be voted on. Choosing the three main virtues helps clarify the message and make better decisions . Duration: thirty minutes.
Fourth method
Following the line of the previous one, here you must choose a top three audiences that the brand wants to focus on. We have already talked about the importance of having a clear idea of who the target audience of our product is and, as in the previous section, each of the participants must list all the audiences that occur to them in order to, at the end, vote on which are the three most important. Duration: thirty minutes.
Fifth method
Define the brand's attitude and style based on the Personality Sliders . The team must draw a diagram with four ranges that go from 'friendly' to 'authority', from 'young and innovative' to 'mature and classic', from 'playful' to 'serious', and from 'mass appeal' to 'elite'. Each member will contribute their version of where they would like the company to be positioned and together they must establish the brand's personality, since selling video games to teenagers is not the same as selling them to adults . Duration: thirty minutes.
Build your own brand in just three hours
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