The Importance of Transformations

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Participation in Campaigns or Competitions: Users can interact by participating in a campaign or competition.
Location-Based Check-in: Users can check in at a specific location.
While some of these conversions are used very frequently, others cover very niche audiences and situations. In this blog post, we will address the more common ones. Now that we have learned what conversion is and the types of conversions, let’s move on to the importance of conversions and one of the most important questions : how are conversions calculated ?


Companies define conversions and related goals to evaluate slovenia whatsapp number database the customer journey and the success of their marketing strategies. Especially in e-commerce, search engine marketing, and online advertising, conversion rate is considered a critical KPI for measuring the success of a website or marketing campaign. Conversions are used in affiliate networks as well as to track the success of a website . Payments to publishers are determined by conversions.

How Are Conversions Calculated?
Conversions are measured and evaluated using common web analytics tools like Google Analytics. Various tools can be used to outline the conversion path along the customer journey across platforms and devices. Conversion tracking is typically done through user tagging via cookies. However, the search for more secure tagging methods continues.