Banners on Ozon and WildBerries

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via the marketplace interface;
via a feed - a file in a specific format.
The appearance of the card is very important. High-quality images significantly increase the likelihood of a purchase. Take the products in the top positions in your category as a sample and see how competitors work.

Product card on Wildberries
Text, photos and good reviews are the key to successful sales

The description text should contain key facts about the product, not just empty words. Often we see banal and general phrases about the product in the card. Cheer up! If you write about sneakers, talk not about “the latest shoes for this season,” but about the comfort of running or walking, the shock-absorbing sole, or the soft insole. If you can’t do it yourself, contact a copywriter.

Advertising on marketplaces
We do not sell products in a vacuum, but are among competitors. Always bahamas telegram data look at your neighbors in the category, their cards, prices and think about your USP. If you have a small store or a rare craft product, you are unlikely to be able to compete with large brands that are also presented in the search results. Talk about your advantages and strengths.

It is important to understand that the marketplace works like a regular online store. Only there are no metric counters, so collecting statistics is a little more difficult. But the advertising tools remain the same. What are the ways to promote a product on marketplaces:

banner advertising, mailings to the marketplace database, publications in groups and communities;
collaborations with bloggers: selections/reviews, competitions and special projects;
familiar advertising channels: targeted and contextual advertising.
Banner placement on the main page of the marketplace and in categories is expensive and is more suitable for large players with a large budget. Decided to try this method? Save money: start with tests, then calculate ROMI and draw conclusions.

Examples of advertising banners on Wildberries and Ozon

It is important to remember that most media formats (including banners and special projects) are aimed at brand recognition, they affect sales indirectly and most often after some time. And do not believe in magic pills - most likely, you will not become more famous than Adidas or Coca Cola.

Organic Card Optimization