Click map
With the help of such a map, you can view statistics on clicks both on the entire resource as a whole and on its individual pages and sections. The metric highlights mouse clicks in different colors (depending on intensity).
Ultimately, you will be able to receive a report in several variations:
Heat map . Warm colors (red, orange, yellow) at&t email list indicate high click rates, and cold colors (blue, light blue, green) indicate low click rates.
Monochrome . In this case, the map will have one color, and the click rate will be visible by the saturation of the hue.
Clicks on links and buttons . Involves only statistics on the elements specified in the title.
Transparency map. The image resembles a thick fog, through which dots are visible, which dismantle user clicks.
Scrolling Map
With this tool, you can choose the best page length and correctly position graphic elements. On the heat map, the transparency map shows the average time the user spent on a specific site location.
Another tool from Yandex.Metrica that demonstrates the way a site visitor interacts with the search bar or feedback blocks. You will learn about the frequency of viewing individual elements of the resource, the frequency of filling out forms, and will be able to identify skipped fields.
Content Experiments
This tool from Google Analytics allows you to perform free A/B testing and compare the effectiveness of the original and edited version of the page.
In addition to Yandex and Google tools, you can use other services to analyze the behavior of usability testing visitors. Some of them are free, but you will still have to pay for some.
UsabilityHub
A fairly well-known service designed for communication between designers, developers, analysts and testers. Specialists can watch each other's work and improve their ratings. There are both paid subscriptions and a free option.
UsabilityHub
You can use several types of tests:
Five Second Test. After loading the page screenshot, users of the service view it for 5 seconds and evaluate it.
UsabilityHub users were asked to look at the site's home page and determine what they thought MessageBird did.
Click Test. The idea is quite simple: specialists use your resource for a short period of time, thereby creating a heat map of clicks.
Navigation Test. This test is designed to analyze navigation on the site.
The authors of the resource from the field of e-commerce are trying to determine the level of convenience of making a purchase in a virtual store for customers.
Preference Test: Here users vote for one of the design options you submit.
Usabilla
With this tool, you can perform usability analysis of websites, mobile applications and email newsletters. The assessment is given by real users.
The service has a free version, within which 10 participants perform a usability analysis of 2 of your resources. Moreover, for the extended functionality you will have to pay the amount that the platform administrators will indicate based on the results of your application review.