The technical specifications state

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When the contractor is found, he is given a technical assignment (TA), according to which the SEO text will be written. T3 is an instruction for compiling the material, which contains the main requirements for the article. The document specifies the key points that need to be covered.



the topic of the article or text;

meta tags and title, description, H1;

the purpose of writing the material;

the style of its presentation;

plan for the topic's disclosure;

keywords and phrases;

technical requirements.

The technical task is drawn up so that the apparel company database author writes the material the way the customer wants to see it. Accordingly, to obtain a high-quality text, it is necessary to provide him with the most complete and understandable technical task and information about the company.


An SEO copywriter has a certain unique functionality that distinguishes him from a regular copywriter: he independently collects the semantic core, creates the title, description and headings according to the technical specifications. And only after that he starts writing an article in which these developments will be used. A copywriter can also be entrusted with creating a selling text when setting up targeted or contextual advertising.

Common Mistakes in SEO Texts
Let's look at the mistakes that are often found in SEO texts:

Solid text

An article that is not divided into paragraphs, has no headings or subheadings, is extremely inconvenient to read. Such texts can often be found in online stores. The buyer will probably not even try to read such material. For ease of perception, it is necessary to highlight the semantic parts, to separate them from each other in different ways.

Errors in SEO texts

Highlight key phrases in bold

Today, this is a direct path to sanctions against the site by search engines. Instead of highlighting the keywords in bold, it makes sense to attract the attention of readers with the help of headings, theses, characteristics, presentation of the product's advantages, etc.

Also, you shouldn’t use large fonts – this distracts from the essence and makes it difficult to perceive what is written.

There is no need to overuse keywords, because, as we have already said, text spamming is punishable by the exclusion of the page from search results.

Grammatical, spelling and punctuation errors

Text with errors looks sloppy and creates a feeling of lack of professionalism on the part of the author. The audience is unlikely to trust the information in such an article. It is very important to conduct a thorough check of the material before publication.

So, we have studied such a concept as SEO text. What is it? – In simple terms, it is expert material created according to certain laws that contribute to its promotion on the network and traffic growth. It is worth noting that such content is capable of bringing new users over a long period of time.