Having analyzed the previous information, we can conclude that the problem is posed and solved at five levels. The deeper the level, the more effective the solution will be:
Level #1: Information
This level should clearly and distinctly answer the question posed to the person who asks it. No fluff, only specifics and useful information, this will maximally dispose the site visitor to trust:
How long has the company been on bank email list the market? —> Founded in 2000.
Is it developing dynamically? —> Over the past year, it has increased its turnover by 120%.
Who works in the company? —> The staff consists only of those employees who are Google certified.
How fast is your service? —> Application processing takes no more than 7 minutes.
And the like.
Read also!
"B2B Marketing: Key Features, Promotion Channels"
Read more
Level #2: Differentiation from competitors
In addition to the information that is considered basic, it is necessary to emphasize the advantages over competitors. It is best to resort to writing the title using the 4U formula. If we are talking specifically about the text listing the advantages, then it is better to enter it in a separate information block.
Formula 4U
Some companies hire specialists who are engaged in formulating sales proposals. In them, the benefits of buyers or clients are outlined.
You can also surprise site visitors with information that also applies to competitors, but they are simply in no hurry to disclose it. This is exactly what the manufacturer of one beer brand did. He interested customers by describing the technology of recycling used containers on the site. Of course, he was not the only one using this recycling method, but since he posted the text about it on his site, he became more significant in the eyes of consumers, a pioneer, so to speak.
Level #3: Challenge of Trust
In this way, the trigger of favorability is activated, as experienced psychologists would say. It is very important, since it solves a key problem. The client should like the company he read about. If he is favorably disposed to the company, then the probability that he will contact this company increases several times. Emotions are very important for making a final decision.
If the text contains a lot of empty information, an excess of cliches, abstract phrases or excessive bragging, then this will only push clients away from the company on a subconscious level.
To activate the trigger, you can use the WHY formula. The company's values should match the priorities of the site visitor, then an emotional connection will arise.
How to achieve multiple