Content effectiveness analysis

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Given the size of your site, it would be best if you focus on removing low-quality content or irrelevant pages. In addition, you should identify the key pages of the site and work on improving them.

Analysis of website content, as a rule, cannot be done without researching keywords, after which you will have to draw a conclusion: do the key pages of the resource satisfy the information requests of users and how high-quality is the content posted on them.

If algorithmic sanctions have not affected your online store, the pages remain in the index. Now your main task is to fill the pages with products and their high-quality description, which can be copied from the specification resources.

In any case, the most popular pages should at&t email list have the best description. In addition, include in your plan the preparation of descriptions for all the products you offer.

Step 2. Site scanning

This stage involves obtaining the entire list of resource URLs. To solve this problem, you can use tools such as Screaming Frog and XML-sitemaps.com. A site with no more than 500 pages can be scanned for free.

This way, you will get a full list of URLs without installing the program on your PC. Site content analysis is simple: go to the resource, enter the site address and click the "Start" button.

If you own a larger site, scan it using the paid version of the service, and download the finished list (all URLs will be collected in one text document). You can view the document using any spreadsheet editor (for example, MS Excel or LibreOffice Calc).


You can analyze the site content from the point of view of its effectiveness by using several programs or services. For example, if you use a tool such as URL Profiler, you can examine quite a few web pages in a short time.

First, launch the program and import the prepared list of site URLs. Now, depending on the audit tasks and the analytical services used, you need to select URL analysis options.

In order to easily review the analysis results, you need to set the path for saving them by clicking on the “Run Profiler” button and send the obtained information to the materials audit table.

How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:

I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.

And I know that such leaps are always the result of painstaking work in five areas:

Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.

To get this growth, download our step-by-step template for increasing sales from the site:
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The information you receive can be used to determine the effectiveness of pages - do a selective analysis of the site content. Now you can easily prepare recommendations for working with materials from insufficiently effective pages.

For example, if you follow the content analysis scenario suggested above, you might suggest deleting the page or content or continue working on improving and optimizing it.

Step 4. Importing keyword data

The proposed content analysis scenario involves creating a keyword map for important pages. To solve this problem, you need to use Google Webmaster Tools and make a selection of popular queries on top pages.