How does your brand communicate?

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With the evolution of technology and the ever-growing digital movement, brands are caught up in a daily race to stand out from their competitors. Surely, if you have a brand and you are trying to stand out in the digital world, you will have already noticed that new competing brands appear on your radar every day, some of which do not last long, but others that seem simply memorable, either for their way of communicating or for their offer.

At Asisomos Agency , we are aware of the importance of being a brand, we live it daily and we understand that beyond our service offering, there are aspects that make us recognized, apart from offering the services that other digital marketing agencies or other branding studios also offer, we understand that the way to be different is in the way we communicate and focus on the satisfaction of our clients.

How does your brand communicate?
Let's be honest, we can make an offer and reach our customers with a lower price, or with a kit of products or services that may interest them. However, in marketing there is a fundamental aspect that can really help you stand out above promotions and offers: your story. The narration of what you created and how you support it so that your brand is truly recognized.

In our current, fully connected world, where a user can kuwait whatsapp data purchase a product or service with just one click, it is essential to help our brand with conversion-focused communication. It is very important that you think about how you are communicating your brand values ​​to your users, and take some time to think about whether you are really making a difference with your communication.

Why does your brand need a story to tell?
Nowadays, companies are exposed in many ways, especially through social media. In the digital age, a brand needs to communicate , beyond publishing, it needs to interact, give something positive to talk about and join the conversation with its users.

Many customers follow the people behind each brand, either because they share their ideals, identify with their interests and way of being or working, or because they are looking for some knowledge that allows them to follow in their footsteps.

It is important that the people behind the brand show themselves, share some of their knowledge, that special touch that has allowed them to stand out, be successful and become references.

Behind every brand there are thousands of stories, a whole path to become and maintain it. That is why it is so important to tell it, when you share your story you can become an inspiration for many, a reason to connect and believe even more in your product or service.

The new generations in particular are very aware of the values ​​of brands, many of them pay more attention to this element than to the price itself when making a purchase decision. Millennials, for example, are people who base their purchases on emotional factors, above the economic ones. They are people who look very closely at the values ​​of the brand, they are focused on causes, and how brands become protagonists of social or cultural changes .

That is why we see so many people on social media who really see themselves or feel identified with a brand, becoming followers, defenders and promoters. And unfortunately, so many brands that, due to an error in their communication or in a specific action, end up being attacked by millions of people who do not forgive that a brand, no matter how good it is in terms of product or service, does not connect with their way of seeing or perceiving the world.

Are you already seeing the fundamental role that your actions and your way of communicating play in your business?

I believe that today, in creativity, beyond a great idea, you must have a foundation, not try to reach out only with offers, you must connect with the emotional part of your audience, and understand that the world is calling for changes, and our brands are in the world to propose them and work for them.

Now, leaving aside our service or product, the question is: How is our brand changing the world?

The great dream of brands: buyer loyalty
Loyalty is achieved through trust. In fact, you already know that it is easier for a customer to buy from you a second time if their experience with your brand has been positive, and these experiences ultimately become the best tools for getting new customers.

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Asisomos Digital Marketing Agency
Comments like this sound familiar to you:

The product did not arrive on time
They charged me extra
I didn't get what I ordered
They don't respond to me by any means
I feel cheated
These are some of the most popular comments on social media. Unfortunately, a large percentage of customers share their negative opinions easily, and some are relentless. A few minutes of delay can already generate a negative reaction. But it is more difficult to get them to talk about the good things. It is a fact that when everything works well, there are usually no comments, which in the midst of everything is a good sign.

Taking care of your digital reputation is very important for a brand. As we have already said, the brand is exposed, for better or for worse. A bad comment can affect your brand's reputation at a very high level. That is why you should be aware of what people say about your brand on social media and you should have the ability to intervene with actions that solve your client's problem immediately.

Now, we cannot ignore the reach of networks like Facebook, Instagram, LinkedIn, Twitter, where we often see acquaintances who feel identified with a brand and do not hesitate to show it on their networks. Many times, people talk about the products they use, the places they frequent, what they like to eat, or how they identify with a product. This becomes a very powerful means of reaching audiences and practically free , here is one more reason to reach your customers directly to the heart.

Being in your customers' minds is easy, being in their hearts is a task that will really require your story to connect and be credible, and to be backed by excellent service, so that every time your customer has had contact, they have left satisfied and wanting to keep trying you.

Remember:

Create a story for your brand and share it. There are no limits in digital media. Take advantage of its potential to reach larger audiences that can connect with your vision.
Strive to know your customer and create communication that they can relate to
Demonstrate that you are a leader, not only in terms of prices, but also in terms of service, attention, communication and purpose.
Be accessible, you must give importance to comments, open your communication channels for your clients, listen to them, interact with them, make them always feel cared for.
Accept the changes and adapt to them, today brands cannot be closed, they must be willing to share by all means.
Make sure your customers' experience is memorable. In today's world, everything counts. A good comment is the best publicity you can receive.
And finally: do good, focus on helping.