What tasks do you perform on a daily basis in your SEO position?
My tasks range from the most obvious for the position, such as defining strategies, project objectives and analyzing the results of the actions implemented, as well as participating in audits, keyword studies and sector and competition studies, to others that a priori do not seem typical of an SEO, such as mediating between the technology and digital marketing departments of our clients, identifying measurement or usability problems on the websites we work for.
How do you rate the help that different tools provide you when it comes to making your daily work easier?
Doing SEO without tools is unthinkable today if you want to do SEO seriously.
For me, the use of SEO tools is essential for two reasons:
They allow you to scale work (get tasks done much faster than without them).
They provide you with essential information to plan strategies, understand turkey mobile database a sector and assess whether the evolution is appropriate.
The difficulty lies in knowing which tools you need, since unfortunately it is not profitable to have all the SEO tools on the market, nor are free tools sufficient.
My recommendation is to use a combination of free and paid tools, choosing from the paid ones those that contribute the most to our project, either because of the time they save us or because of the information they give us access to.
In this case, the ideal is to have at least one tool that helps us with guarantees in each of these areas of SEO:
Information about keywords and competitors.