Coordination of work between designer and copywriter

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Whether or not people make many purchases on your site depends on whether the text and visual content complement each other harmoniously. By the way, it is important to remember this when creating an advertising layout.

In order for the text and image to be in tune with each other, the designer and copywriter must work closely together. It is no coincidence that many successful advertisers combined both skills. Thus, one electrical contractors email list of the most famous and professional American copywriters, Joseph Sugarman, was also a photographer and graphic designer.

If the designer and copywriter working on your project are not working in sync, people will not trust the website they created. Here are a few examples.

The copywriter used the phrase: "With us you can relax and calm down...". The designer placed a bright red plate next to it. It is known that our subconscious perceives this color as a warning of danger and the need to react to it. Thus, it is unlikely that the user will be calm.

The copywriter assured: "You will lose 10 kilograms in a month!" The designer chose a bold font for this headline. It seems like an insignificant detail. However, if a thin, elegant font had been used, a person wishing to lose weight would have believed that his dream would come true. This happens when design and copywriting are not interconnected with each other, so the advertising message is ineffective.

The copywriter talks about the company's stable position, its loyalty to its principles and its sustainability in the market. The designer uses a dynamic composition and italic font. The user feels distrust, and he himself does not understand why, he just feels: "Something is wrong here." A story about how the company is developing at a rapid pace, takes into account new technologies, achievements, and is always ready to change would look better on such a page.

So, in order for the site visitor to trust you, the designer and copywriter must constantly interact and strive for co-creation and harmony together.