By breaking down internal silos, sales and marketing teams can create more effective campaigns for both individuals and large accounts:
Outperforming the competition to reach the best consumers
Convince those consumers that your offer is the best option
Continue serving customers so that they stay and recommend us.
In other words, more campaigns that convert more easily and more frequently, which translates into increased revenue.
One example is SuperOffice. When they introduced an initiative to align sales and marketing , they saw a 34% increase in revenue from new business within just a few years.
9 Tips to Align Sales and Marketing to Boost Business and Revenue
Here are nine ways to unite your sales and marketing departments to build a better revenue machine.
First, do your best to act as a combined sales and marketing team.
The process begins with regular joint communication, such as tunisia whatsapp number database meetings and shared collaboration platforms (think Slack, etc.). Both teams should attend scheduled meetings where representatives from both sides discuss initiatives, goals, strategies, etc.
You can even draft an internal service level agreement (SLA) between marketing and sales. This SLA would define agreed-upon roles and expectations for each team. Such an internal SLA holds each team accountable and reduces friction by clarifying who is responsible for which tasks throughout the consumer lifecycle.
Linking SMART global goals to business objectives
Now that sales and marketing are talking to each other, it's time to set SMART goals.
SMART goals are:
Specific
Measurable
Realizable
Corresponding
With time limit
Aligning SMART goals shouldn't be too difficult, as sales and marketing have the same overall goal: generating revenue.
What is really important will be to validate that all objectives adhere to the SMART methodology. And to align them with the company's overall objectives, which will help ensure that sales and marketing remain in good shape and function as profit centers rather than cost centers.