Old Spice: The Man Your Man Could Smell Like

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Another example is the campaign by the American men's grooming brand, Old Spice, which achieved more than 50 million views thanks to the use of humour as the main ingredient in its campaigns.

These translate into memories and therefore into sales for the brand.

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Dollar Shave Club: Our Blades Are F***ing Great
There is also the well-known and well-known case of Dollar Shave Club, an e-commerce site that at the time had only 5 full-time employees and could not afford to pay celebrities to endorse them as their direct competitors could.

They also didn't have the budget to pay for prime time television time.

Competing against brands like Gillette without the jordan mobile database necessary resources was a daunting task.

So they decided to try something more affordable: a YouTube video.

In Dollar Shave Club's first video, CEO Michael Dubin is the main character who irreverently and with dark humor highlights the competitive advantages of his product, achieving more than twenty-six million impressions to date.

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This video has been an example of how humor on social media helps to compete with traditional advertising for a small brand with a low budget.

So don't hesitate to add a bit of humor to your videos, to be yourself or to make a few mistakes. You don't have to be perfect or have an expensive production to make a difference for your brand.

There are powerful ways to attract customers, without chasing them
Whatever strategy you want to implement in your business, always keep in mind that the key is to deliver something: whether it is knowledge, entertainment, fun, education, tips, talks, motivation or your simple daily life, sales will be generated from content that attracts without chasing.

In fact, video is no longer used in the same way as it once was.